News Ticker

Muslim model pulls out of L’Oréal ad campaign amid controversy

By Drew Farmer –

Model Amena Khan has pulled out of the L’Oréal cosmetic company’s latest advertising campaign. The model and beauty blogger based in the United Kingdom has come under fire due to tweets posted in 2014. Khan’s decision to step down is due to the tweets being dubbed anti-Israeli.

Khan had been selected as the first model to wear a hijab in a mainstream advertising campaign. However, Khan stepped down following the backlash she has received over her Twitter comments. Khan’s 2014 tweets have since been deleted.

Khan released an official statement via Instagram in which she wrote she “sincerely apologises for the upset and hurt that they have caused.”

L’Oréal released a statement through Newsbeat stating it agreed with Khan’s “decision to step down.”

Khan’s announcement came just one week after she said she would participate in the company’s hair care advertisements. Khan’s role in the campaign was to show that despite having her hair covered by a hijab, taking care of it was extremely important.

On January 16, Khan was interviewed by Vogue, and she spoke about the L’Oréal hair care campaign.

“You have to wonder – why is it presumed that women that don’t show their hair don’t look after it.

“The opposite of that would be that everyone that does show their hair only looks after it for the sake of showing it to others. And that mindset strips us of our autonomy and our sense of independence.”

Initially, Khan’s participation in a major advertising campaign was seen as an empowering gesture for women and Muslims. However, news about her anti-Israeli tweets has dented what would have been a game-changing moment in advertising.

“We appreciate that Amena has since apologised for the content of these tweets and the offence they have caused,” a statement from L’Oréal read. “L’Oréal Paris is committed to tolerance and respect towards all people.

“We agree with her decision to step down from the campaign.”

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